RODERICK A. BELTRAN

MItch (noun): A male bitch. Someone who loves to get others in trouble to draw attention to themselves.

At the end of The Real Husbands of Hollywood season 3 Kevin Hart went missing. Leading into season 4 we wanted to pique the curiosity of fans and more importantly non-fans by asking the question "Who Mitch-Napped Kevin Hart?" In this "whodunit" style campaign, where any character that appeared in the show was a suspect, we spread this messaging digitally and socially via the following:

1) Viewers were asked to use #mitchnappedhart to submit tips and/or thoughts as to who Mitch-Napped Kevin.

2) We enlisted celebrities to participate in viral videos appearing on Facebook, Instagram and Twitter where they gave their opinions as to who they thought Mitch-Napped Kevin as well as defend themselves if they were considered suspects. 

3) An online contest where participants could win a $2500 prize.

4) Kevin Hart himself and his devoted 2.9 million Twitter followers (see "Missing" poster asset).