• STREAMING TRAILERS
  • Promos
  • Branded Content
  • KEY ART/OUT OF HOME
  • SOCIAL
  • ABOUT

RODERICK A. BELTRAN

Creative Director | Brand Strategist

  • STREAMING TRAILERS
  • Promos
  • Branded Content
  • KEY ART/OUT OF HOME
  • SOCIAL
  • ABOUT

BET+ Average Joe: Pittsburgh Joe Tourism Post

Creative Director

Pittsburgh, the location for the show Average Joe, is integral to the show’s plot and the characters all proudly live and breathe Pittsburgh. In this parody tourism video the star of our show Deon Cole, who plays “Joe Washington,” expounds the virtues as to why you should come visit his beloved city, while show plot points are weaved throughout.

50stential Posts

Creative Director

Some deep thoughts from Fifty that we created for him to drop on his socials just before the premiere of his comedy show “50 Central”. Get ready to have your mind blown!

BET Awards Breakthroughs presented by the Toyota C-HR

Creative Director

"Breakthroughs" is a turnkey social series that was created to be used as an immediate on the ground event recap for multiple BET tentpole shows. Featuring timely reactions from fans, the questions for the people also infuse branding points and/or buzz words from the sponsor. The three :60's executions featured here were pushed out on Facebook, Instagram and BET.com.  

 

USA Network Suits Recruits presented by Lexus

Producer

Who Mitch-Napped Kevin Hart?

Creative Director

Real Husbands of Hollywood Marvel Digital Comic and Season 5 Social Posts

Creative Director

BET Black Music Month Hit Record Recipe

Creative Director

BET Hip-Hop Awards "Life Without Hip-Hop"

Creative Director

These four short form pieces were pushed out one a week, on BET.com, YouTube, Facebook and Instagram, four weeks out from the premiere of the 2017 BET Hip-Hop Awards. All start with the existential question “What would life be without Hip-Hop?”

The answers were insightful, revealing and thought provoking. Some of the artists featured include Tee Grizzley, BIA and Cozz.

BET Women's History Month 2016 behind the scenes

Creative Director

Here's the story behind the stories of the fantastic female sheroes that were featured in the 2016 BET Women's History Month campaign as featured in the "promos" section of my website.

 

USA Network Royal Pains "Evan's Campaign Chronicles" presented by Toyota

Producer

BET+ Average Joe: Pittsburgh Joe Tourism Post

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50stential Posts

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BET Awards Breakthroughs presented by the Toyota C-HR

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USA Network Suits Recruits presented by Lexus

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Who Mitch-Napped Kevin Hart?

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Real Husbands of Hollywood Marvel Digital Comic and Season 5 Social Posts

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BET Black Music Month Hit Record Recipe

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BET Hip-Hop Awards "Life Without Hip-Hop"

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BET Women's History Month 2016 behind the scenes

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USA Network Royal Pains "Evan's Campaign Chronicles" presented by Toyota

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