Creative Director

The Real Husbands of Hollywood season 5 presented us with a few messaging challenges: 1) A new start time of Tuesday 9p, 2) Husbands would be followed by the new Gary Owen Show and 3) The return of the entire original cast including Robin Thicke.

It was decided very early on that in order to address all the messaging points we would need to capitalize on the hilarious dynamics these guys create when together. To amp their "funny" to 100 we crammed them for "13 Hours in an Elevator," which allowed them, most importantly, to go off script and improvise.  

For the episodics the mandate was to create the complete opposite of your standard episodic SO obviously we went with an animated  talking Kevin Hart doll named "Littler Kevin" to host our promos. Makes no sense right? Exactly. Here are two examples from the 10 spots that were created. 

Creative Director: Roderick Beltran

Art Director: Eric Franklin

Designer: Luis Moya

Season 2 picks up 4 years from where season 1 left off in the year 1975. Soul Train has taken off becoming a national sensation which has brought popularity to its dancers, crew, and leading boss, Don Cornelius.

Season 1 was very much about making dreams a reality while season 2, although flashier, sexier and more glamorous, explores the sacrifice, the fear, and the pressure to maintain it all. With the backing track of David Bowie’s “Fame” the tone of the campaign is raw, honest, sexy, edgy, moody, and psychedelic. Visually stunning and emotionally deep, from start to finish we get into the minds of our characters and open the window to their soul.

All the gorgeous graphically driven “The Pressure” spots won a Promax Gold Award for Multiplatform Program Image. While the standalone “The Pressure” :30 spot won two Promax Silver Awards.

Writer/Producer

South Park Day, celebrated every August 10 on Comedy Central, is a network wide tribute to the show and the fans who made it a phenomenon.

As part of the celebration original pieces were created, including Inside the Episode vignettes where Matt Stone and Trey Parker shared hilarious behind the scenes stories from fan favorite episodes. Two fan driven man on the street spots rounded out the mix, showcasing proudly displayed South Park tattoos and heartfelt, funny messages of thanks.

Creative Director

Go back to 1971 and experience the BET Original “American Soul.” A sweeping, epic series that revealed “The Untold Story of Soul Train” with show creator Don Cornelius’s mission to succeed at the center, and the turbulence and sound of the ‘70s as a backdrop.

Presented here are a few of the teases, the :90 trailer which uses clips to introduce the cast, as well as the out of home key art. The :90 trailer was awarded a 2020 Promax Silver in the category of Clip-Based Dramatic Program Promo.

You can bet your last money if you watch this campaign it’s all gonna be a stone gas honey. As always In parting I wish you Love Peace and SOULLLLLLLLLLLLLLLLLLL!

Creative Director

Nick Cannon’s Wild ‘N Out Season 20 was the iconic franchises biggest season yet. It was a homecoming for many of today’s biggest and influential comics like Kevin Hart and Katt Williams who all reached new heights of popularity and exposure by appearing on Nick’s stage.

Our campaign put a spotlight on the amazing legendary guests who came back for the historic Wild ‘N Out season 20, as well as the new stars and wild card fan favorites.

Messaging also spoke to the amazing legacy of Wild ‘N Out as a platform for innovative comedic talent and as a stage where people from all worlds have come together.

Creative Director

Engagement is the name of the social media game and this campaign to kick off the first ever BET Social Awards was created from look to language to play in that space.

With custom hashtag language that spoke to relevant social media themes and Black Twitter, these promos literally had funny man/host Michael Blackson calling viewers to attention.

We set out to #OwnSocial and with over 16 million impressions on Facebook, Twitter and Instagram and the show garnering 2.2MM video views across BET's social platforms, need we say this show went viral?

Presented here are the campaign spots and the :30 call to action voting spot.

Creative Director

This five part BET Studio Documentary Series documented Rich Paul, CEO and Founder of Klutch Sports (and ahem, Adele’s BF) as he and his team prepared 5 new clients on the road to the 2021 NBA Draft and off-season.

Klutch is more than your typical agency. It is dedicated to preparing athletes for life. We went hard in the paint with the tagline “The game beyond the game,” which informed all our creative from linear, social to OOH. This line perfectly summed up that this show wasn’t about what happens on the court for these young rookies, but rather what happens outside the lines. This line also conveyed the true ethos of Klutch Sports, which is they want to prepare all their clients for real life at the start, during and after their sport careers.

Represented here are are launch spots 1 and 2. For key art please go to the design section of my site.

Creative Director

Big movie moments deserve big creative energy. As Creative Director I crafted stunt promos designed to turn programming into an event. From the suspense filled Summer of Chills and the high adrenaline Divergent Trilogy Marathon to the scream worthy fun of Shocktober, these were campaigns built to spark excitement and drive viewership.

Creative Director

Creative Director

Funny isn’t the first thing that usually comes to mind when you think of Curtis “50 Cent” Jackson. This was the messaging challenge while conceptualizing the launch campaign of Fiddy’s first ever comedy sketch show.

Through all of Fiddy’s successes the one common denominator is his uncanny knack for “Startin’ Shit.” As the ultimate instigator, it only made sense to do a campaign that let 50 do what he does best. This involved a humorous takeover of the BET Network, including a kidnapping of beloved CEO Debra L. Lee, disrupting business as usual.

By taking this approach, we not only introduced our viewers to the talented cast of 50 Central, but also reintroduced them to 50 as someone who could (surprisingly) bring the comedy. 

Writer/Producer

To kick-off the premiere of acquired program NCIS: Los Angeles, USA Network had a "Launch Marathon" covering the show's first 4 seasons.

Included in this string of promos are the :20 tune-in and two examples of the marathon wraps starring Eric Christian Olsen, Daniela Ruah, Chris O'Donnell and LL Cool J. 

Writer/Producer/Director

This promo features Larry the Cable Guy getting Roast advice from "guru" Jeff Foxworthy who'd previously been roasted by Comedy Central. The show drew 4.1 million viewers and a 2.3 18-49 rating, making it the highest rated and most watched program of 2009 in both categories for Comedy Central. 

Writer/Producer/Director

Written with Stephen Colbert this was one of four holiday themed spots produced to promote his first ever musical Christmas special which won a 2010 Grammy Award for Best Comedy Album.